Patent Pick: Shiseido Sets Sights on Sun

The global skin care market will potentially reach $179 billion by 2022 with a CAGR of 4.7% from 2016 to 2022. This increase has been attributed to a rise in skin care awareness. The Asia-Pacific region currently leads the global skin care market and is estimated to remain the leader throughout the forecast period.

However, according to a Global Cosmetic Industry report, the fastest-growing sub-segment may be in sun protection. Preeti Bisht, research analyst for Allied Market Research, stated in the report, "Anti-aging and sun protection segments fuel the Asia-Pacific market due to the increase in aging population, compared with developed countries."

Shiseido, being an old bard to the industry, is well aware of this potential. And a new patent application shows the company is cooking up something new in sun protection.

Sunscreen cosmetic
WIPO Patent Application WO/2017/057677
Publication date: April 6, 2017
Assignee: Shiseido

This invention describes a sunscreen that exhibits high UV-protective effects even with low levels of the UV absorbers ethylhexyl methoxycinnamate and octocrylene. Said composition is stable, has excellent feel upon use and does not appear white upon application.

Specficially disclosed is composition including: a) 0.5% to 10.0% by mass of t-butyl methoxydibenzoylmethane and/or diethylamino hydroxybenzoyl hexyl benzoate; b) 0.5% to 5.0% by mass of bis-ethylhexyloxyphenol methoxyphenyl triazine; c) 0.5% to 5.0% by mass of ethylhexyl triazone; d) 5% to 50% by mass of a specific ester oil; and e) 1.5% to 12% by mass of a UV-scattering agent, wherein the total compounding amount of a+b+c = 1.5% to 15% by mass and the compounding amount of ethylhexyl methoxycinnamate and octocrylene is 3% by mass or less.