In last week's poll, we pointed out that marketing teams often drive a vision to meet a niche market need. However, this vision and the science are sometimes at odds.
See last week's results: [poll results] Does Cost Impact Your Ingredient Choices More Than Certifications?
In relation, we highlighted how in the March edition of Cosmetics & Toiletries, Karl Laden, Ph.D., emphasizes consumer fears of synthetics, the impact of this on formulating and that calling products or ingredients natural, naturally derived or organic establishes a basis for considering them as a special class of ingredients.
So we asked you: Does your marketing department understands the limits of cosmetic science?
17% of you answered yes, while a whopping 83% of you said no.
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