This week's look at top Google Trend searches relating to beauty revealed growing consumer interest in organic ingredients, Japanese beauty and superstar-inspired cosmetics. It also underscored the importance of authenticity and giving, as revealed through the attention paid to one Turkish donor supporting earthquake survivors.
See last week's: Trending; Clean K-Beauty and Textured Hair Twists
The sustainability drive continues, localism (or local sourcing) is sought, skinimalism is back and hyper-fatigue and cost savings are concerns."
Organic Raw Materials for Cosmetics Manufacturers
Topping the list of Google searches with a significant "breakout" boost in interest was the phrase "organic raw materials for cosmetics manufacturer.” Two recent headlines may have fed this trend; the first, on turmeric and the second, on the natural and organic cosmetics outlook for 2023.
Turmeric: First, Well + Good published a story just days before this report about the benefits of turmeric to brighten skin and calm inflammation. It also featured 11 turmeric-containing products to add to skin care routines.
See related: Curcuma longa; An All-purpose, Age-old Skin Renewal Ingredient
Sachi States of Skin's Pro Resilience Serum, for example, is described as an oil-free, pro-healing formula created to focus on signs of aging, dehydration, irritation, post-sun damage and reactive skin states. The product combines ayurvedic botanicals such as turmeric with advanced liposomal peptides and hydrators.
Ingredients: Sachi States of Skin Resilience Serum: Aqua/Water/Eau, Glycerin, Panthenol, Propanediol, Pentylene Glycol, Sodium Carboxymethyl Betaglucan, Polygonum Aviculare (Knotweed) Extract, Rosmarinyl Glucoside, Caffeyl Glucoside, Gallyl Glucoside, Palmitoyl Hexapetide-52, Palmitoyl Hexapetide-18, Sodium Hyaluronate, Tamarindus Indica (Tamarind) Seed Extract, Ceramide NP, Ceramide AP, Phytosphingosine, Ceramide EOP, Arnica Montana (Arnica) Flower Extract, Curcuma Longa (Turmeric) Root Extract, Silybum Marianum (Milk Thistle) Seed Extract, Thymus Vulgaris (Thyme) Leaf Extract, Aloe Barbadensis Leaf Juice Powder, Sodium Anisate, Centella Asiatica (Asiatic Pennywort) Extract, Citric Acid, Glycyrrhiza Glabra (Licorice) Root Extract*, Cucumis Sativus (Cucumber) Fruit Extract*, Sodium Lauroyl Lactyate, Sodium Benzoate, Leuconostoc/Radish Root Ferment Filtrate, Butylene Glycol, Phenoxyethanol, Sodium Levulinate, Xanthan Gum, Potassium Sorbate, Aphanothece Sacrum Polysaccharide, Cholesterol, Carbomer, Ethylhexylglycerin, Polyvinyl Alcohol, Latic Acid/Glycolic Acid Copolymer. *(Certified Organic)
Natural and organic outlook 2023: In addition, BioEco Actual published a report from Natrue authors on the natural and organic cosmetics outlook for 2023. It states, “Sustainability, minimalist formulations, natural ingredients, eco-designed packaging, and a real reflection on waste management remain on the agenda.” As a recap, the article highlighted: the sustainability drive continues; localism (or local sourcing) is sought; skinimalism is back; hyper-fatigue and cost savings are concerns; and regulation updates to be aware of include: listing allergens, regulation revisions, fairness in commercial practices, green claims and packaging waste.
SC Cosmetics, SC Group Cosmetics, SC Kozmetiks
Consumer searchers were up on "SC Cosmetics” and “SC Group Cosmetics” and variations thereof by 4,950% and 3,250%, respectively. A recent report from CNN Turkey outlined the list of donors that gave to the "Turkey One Heart" televised campaign to help earthquake survivors. SC Kozmetik was listed among them for its 2 million Turkish lira donation.
Daiso New Cosmetics
Searches for "Daiso new cosmetics" (in Japanese) were up 2,900%. This company out of Japan hosts a platform to sell a broad variety of products ranging from household goods to cosmetic tools and products. One notable product is the Daiso brand All-in-One Gel Human Ceramide skin care moisturizer, which is currently out of stock. The product is sold through additional online outlets and is described simply as "shape memory gel containing human ceramide."
Ingredients: Daiso All-in-One Gel Human Ceramide: Water (Aqua), Glycerin, Mineral Oil, Glyceryl stearate, Cetanol.
Rihanna Makeup Line
Lastly, in this week's searches, "Rihanna makeup line" was up by 1,050%. This likely relates to her performance a few days ago as the superstar headlining the American Football Super Bowl LVII halftime entertainment.
Rihanna's brand, Fenty Beauty, promoted commemorative makeup kits in football-themed packaging to celebrate the occasion. One product highlighted was the Fenty Icon Velvet Liquid Lipstick in the "Showstopp'r" Edition.
The product is said to have a creamy, whipped texture that "hugs" the lips with intense color in one precise swipe. It reportedly leaves the lips feeling uniquely plush and comfortable, and not dry. Before the performance, the brand launched a new "Riri" shade in limited-edition packaging featuring a football logo on the cap. The formula is designed to dry down to a velvet-matte finish.
Ingredients: Fenty Icon Velvet Liquid Lipstick Showstopp'r Edition (Riri): Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Polyglyceryl-2 Triisostearate, PEG-10 Dimethicone, Tribehenin, Triethoxycaprylylsilane, Aluminum Hydroxide, Disteardimonium Hectorite, Propylene Carbonate, Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).