[poll results] Do Consumer Opinion and Misinformation Stifle or Inspire Innovation?

Feb 13th, 2023

Do you think consumer opinions and misinformation stifle or inspire product innovation? Take our one-click poll.

Do you think consumer opinions and misinformation stifle or inspire product innovation? Take our one-click poll.

In last week's poll, we highlighted how misinformation and junk science have corrupted consumer opinion and plagued the cosmetics R&D industry; for example, our story: Color of Change to Retailers: Remove "Toxic" Hair Products and "Anti-Blackness." We also underscored how brands are firing back, like DECIEM's bold stance, declaring "Everything is Chemicals."

We asked you: Do Consumer Opinion and Misinformation Stifle or Inspire Innovation?

67% of you said it stifles innovation; an optimistic 33% said it inspires innovation.

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