In its report, titled "Global Natural and Organic Personal Care Products Market 2017–2021," the firm details market drivers, such as an increase in marketing initiatives; challenges, including the low availability and high cost of materials; and trends, such as an increased awareness of organic personal care products.
“One trend in the market is increasing awareness of natural and organic personal care products,” stated an analyst with the firm. “The growth of the global natural and organic personal care products market is directly related to an increase in the number of informed consumers. Informed consumers are those that are aware of the benefits of using a product and rational in their purchase decisions.”
Also addressed are questions surrounding key vendors—including Estée Lauder, Bare Escentuals, Aveda and Kiehl’s—such as the opportunities and threats they face, as well as their strengths and weaknesses.