The safety of cosmetic products is a top focus across the board; from consumers and manufacturers to regulators.
In relation, recently, we polled our audiences on social media about what their biggest concern is when it comes to safety in cosmetics.
Their responses surprised us...
Poll Results
What's your biggest concern when it comes to safety in cosmetics?
- Allergens 17%
- Contaminants 26%
- Misleading claims 57%
Misinformation Matters Most
While we expected ingredient-related concerns like trace contaminants or risk for skin sensitization to rise to the top, we found it interesting that the marketing side of the story concerned them most: misleading claims.
One reader noted, "Although contaminants are a big concern to me, misleading claims can be related to a wide range of issues, the main one being that nowadays, it is becoming increasingly hard to tell the truth from fake information."
While this is a mere sampling of our audience, with a limited number of response options, it underscores the magnitude of misinformation in the market and need for continued scientific communication and R&D/Marketing collaboration.
