Branding is half the battle of creating a qualitty cosmetic product. Packaging and marketing are two distinct ways to set yourself apart from the competition, and are key to developing a product that will sell.
Even if your formula contains the latest innovative ingredients, if it is not marketed or advertized properly, it will not leave shelves. Yet a line of communication between the formulator and other disciplines needs to be open in order for the proper ingredients to be highlighted.
This made us wonder:
[1-click poll] How Often do You Collaborate with Professionals from Other Disciplines (e.g., marketing, packaging design) During the Product Development Process?
67%of you said Frequently, 25% of you said Occassionally, and 8% of you said Rarely/never.
Check back on Tuesday for another 1-click poll!
