in-cosmetics Korea Gets in the (Innovation) Zone


A new feature is coming to in-cosmetics Korea in 2019—the K-Beauty Inspiration Zone.

Designed to assist Korean, Chinese, Japanese and international visitors in understanding K-Beauty opportunities, the zone will feature information on the future trends affecting the Korean market, as well as novel products from Korean brands.

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The three unique sections will be run in partnership with Mintel and supported by The K-Beauty Science, each featuring best-selling products and hot items launched during Q1 2019. The Zone will also demonstrate the ways in which Korean-inspired beauty products have been embraced around the world, and explore the future of K-Beauty via daily presentation in PechaKucha-format, with an eye towards future trends.

“Korea remains one of the most exciting countries for cosmetics innovation, and it’s no surprise to see so many major and indie brands creating collections inspired by the region,” said in-cosmetics Korea exhibition director Sarah Gibson. “This year, the K-Beauty Inspiration Zone will ensure visitors from within the region and beyond leave feeling inspired and more knowledgeable about the opportunities presented by this exciting industry. We’re delighted to be working with Mintel and The K-Beauty Science to deliver the new K-Beauty area that will provide an abundance of exclusive insights and information.”

in-cosmetics Korea will be held June 26-28, 2019 in Seoul.

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