Cécred's formulas are infused with a signature Temple Oud fragrance and are cruelty-free.
The brand boasts its Bioactive Keratin Ferment, a patent-pending technology made from wool-derived keratin, honey and lactobacillus ferment. Enhanced by the ancient process of fermentation, the keratin proteins are small enough to penetrate deep into the cortex of each strand, closely matching and replacing depleted proteins to visibly repair and strengthen weak or damaged hair.
Formulated without silicones which mask damage with an artificial coating, Cécred products deliver moisture and visible strength for a healthy foundation.
Cécred's formulas are infused with a signature Temple Oud fragrance and are cruelty-free.
Foundation Collection:
- Clarifying Shampoo & Scalp Scrub: This Clarifying Shampoo & Scalp Scrub combines a balance of exfoliants, fermented purple willow bark, and tea tree oil to remove buildup and residue from your hair and scalp for a game-changing deep clean.
- Hydrating Shampoo: This hyaluronic acid-infused shampoo goes deep on hydration, leaving your hair visibly nourished, manageable, and strong.
- Moisturizing Deep Conditioner: This ultra-rich formula is infused with our African oil blend and shea butter to moisturize, soften, and improve manageability.
- Reconstructing Treatment Mask: Powered by the patent-pending Bioactive Keratin Ferment, this treatment is clinically tested to visibly reduce damage, increase strength, and improve shine after one use.
- Fermented Rice & Rose Protein Ritual: The Fermented Rice & Rose Powder instantly transforms into a water-activated, fortifying hair rinse treatment followed by a Silk Rinse.
- Moisture Sealing Lotion: This lotion seals, smooths, and styles with a light hold.
- Nourishing Hair Oil: This blend of 13 oils and plant-based extracts seals in moisture and adds a soft shine—all without silicone.
- Ritual Shaking Vessel: Mix the Fermented Rice & Rose Powder with water to create a fortifying hair rinse treatment.
The Nourishing Hair Oil is a blend of 13 oils and plant-based extracts seals in moisture and adds a soft shine—all without silicone.
Cécred will partner with Knowles-Carter's philanthropic foundation, BeyGOOD, to create the BeyGOOD x Cécred Fund, which honors the knowledge and influence professional stylists have on hair health and the critical importance of advocating for the salon community. An annual $500,000 will fund cosmetology school scholarships and salon business grants.
Beyoncé Knowles-Carter said, "The journey of creating Cécred has taken years, and I'm so proud to finally reveal what we've been working on. As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy hair care and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I've worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the hair care industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides."
Cécred CEO Grace Ray said, "It's a once-in-a-lifetime experience to work with a founder of Beyoncé's global reach and raw talent to change the narrative in hair care. It's gratifying to help build an inclusive brand that has benefits for a wide range of hair types and textures. Cécred is a union of visual storytelling, education, and performance, and we are uniquely positioned to service consumers with a prestige, science-validated experience that dispels outdated norms in the hair care industry. I'm honored to join the other brands working to change conversations around hair care."
