Image by Looker_Studio at Adobe Stock
Dear Readers,
Please note that the Cosmetics & Toiletries (C&T) and Allured Business Media offices will be closed on Sept. 1, 2025, for the U.S. Labor Day holiday.
Newsletters will resume on Sept. 2.
In the meantime, here's a little nugget of knowledge from our September feature by Unilever authors, Neuroscents: Leveraging the Predictive Brain for Fragrances that ‘Biohack’ Emotion and Cognition ...
- According to Mintel’s Global New Product Development (GNPD), the number of beauty and personal care products launched with neuroscience-based claims increased from almost zero in 2020 to 250 in 2025. Fueling this growth, among other factors, are advances in neuroscience that focus on how fragrances can influence consumer mood.
See you again soon!
C&T Editorial
