Twenty-six Certified B corporations from eight countries have formed the B Corp Beauty Coalition to improve the environmental practices of the beauty industry and raise awareness of connecting beauty with responsibility.
Previously: The Body Shop Gets B Corp Certified at 82.6 Out of 200
The coalition’s mission is to enable collaboration and exchange between companies; identify and share better practices, implement improvement actions and publish their outcomes; help beauty customers more easily navigate the category; and to influence the beauty industry to trigger broader changes which can ultimately improve its social and environmental footprint.
The participating organizations are:
- Lafe's
- JuliArt
- Aromase
- Melanin Essentials
- Koa + Roy
- Aromatherapy Associates
- Greencircle Salons
- MaCher
- Oneka
- Dermo Phisiologique
- Badger
- Made for Life Organics Cornwall
- Beauty Kitchen
- Herbatint
- Arbonne
- Rituals Cosmetics
- Expanscience Laboratories
- Greenvines
- Natural is Better
- Cha Tzu Tang
- Dr. Bronner's
- Rudolph Care
- Skandinavisk
- Davines Group
- The Body Shop
- Prose
Davide Bollati, president of Davines, founding member of the B Corp Beauty Coalition, said: "As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment. So, we have decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities, and the planet we share."
Shaun Russell, founder of Skandinavisk, and a co-founding member of the B Corp Beauty Coalition, said: "Specifically, we commit to invest our time and efforts to improve four key issues that affect everyone and everything: ingredient sourcing and sustainability; greener logistics; packaging responsibility; consistent and clear external messaging that customers can understand and trust. Work has already started, and we will be welcoming more certified B Corps to add their talent and contribution as we gather momentum."
