Southern California may be well-known for its beaches and high traffic volumes, but last week it was all about cosmetics as the California Society of Cosmetic Chemists hosted its biennial Suppliers’ Day event Oct. 14 -15 at the Long Beach Convention Center in Long Beach, California. Attendees and exhibitors from around the world descended on the small town just south of Los Angeles to discuss the latest in ingredients, formulas and other new technologies.
Keynote Speakers Creative and Natural
Music industry veteran and author Tom Sturges, who signed artists including Foo Fighters and 50 Cent to their labels and has worked with Diane Warren and Aretha Franklin, among others, gave an inspiring keynote presentation on creativity Thursday morning, Oct. 15. Polling the audience on what inspires creativity generated such responses as curiosity and "seeing ideas that are not." Sturges noted that creativity is a disruptive event and defined it in various ways, including, "questions that need answers; problems that need solutions; and any idea you've never had before."
He said that setting a specific time everyday can be helpful in inspiring creativity, mentioning that even after years of success, Warren is in her office every morning at 8:30 to begin the process.“Have a creativity clock,” Sturges said. “When it goes off, go serve it.”
Aaron Reber, global marketing manager for Natural Plant Products, spoke Wednesday, Oct. 14, on measuring the environmental impact of agricultural-sourced materials. He said that choosing the best metrics can often be difficult because many of the options available are too focused on granular aspects; they don’t provide focus on what matters to the customer. He also noted that brand managers need to try to balance what consumers want—or say they do—with what producers can or are producing.
New Product Launches
TRI-K’s Barla Q Pro NPNF (INCI: Laurdimonium Hydroxypropyl Hydrolized Barley Protein) is designed to provide complete thermal protection to hair while rejuvenating and strengthening it. Naturally sourced from food-grade golden barley, the ingredient is a quaternized derivative of barley protein that is gluten-free and effective on most hair types. Its high proline content is known for strong antioxidant protection. Suitable for hair primers, finishing sprays, serums and more.
Macaline (INCI: Propanediol, Water, Lepidium Meyenii Extract (PCPC)), a new botanical active from Laboratoires Expanscience is said to restore, promote drainage and improve skin firmness. Derived from Maca, a Peruvian plant from the Andes Mountains, Macaline promotes fat-shedding by stimulating lipolysis and modulating lipogenesis. It boosts the metabolism of adipocytes, inducing oxidation of fatty acids released during lipolysis. In the dermis, Macaline stimulates the synthesis of collagen I and decorin, which contribute to skin firmness.
InuMax Advanced Retinol cosmetic active features Air Products and Chemicals, Inc.’s delivery technology, facilitating the incorporation of high loads of retinol encapsulation in formulas. It contains just 8% retinol, easing the ability of formulators to achieve popular desired-use claims. The stability of the retinol is enhanced and the potential for skin irritation is reduced from other delivery methods.
Dow Corning launched a new topical ingredients portfolio featuring actives designed for over-the-counter and medical device products to treat scars, stretch marks, acne and other skin conditions, and support needs for compliance with increasing regulatory requirements. The portfolio includes blends, resins, a wax and an emulsifier, in addition to multiple fluid and specialty fluid grades. The materials range from non-occlusive to semi-occlusive, offer long-lasting effects and deliver enhanced spreading performance and sensory aesthetics.