Smell that? Feel that? Sensory evaluation techniques in skin, hair, perfume and color were shared in a recent workshop led by the Indian Society of Cosmetic Chemists (ISCC). This was one highlight of 2016 Home and Personal Care Ingredients (HPCI) exhibition and conference, held March 10-11, 2016, in Mumbai.
Sensory triggers are crucial to personal care products, as they build not only interest and engagement with the consumer, but also brand loyalty. And techniques such as product ranking, or shine measurements in hair, give researchers a sense of where products stand.
In addition, the HPCI exhibition showcased ingredients, technologies and services for home care and cosmetics manufacturing. Emerging issues in Europe were discussed, including alternates to animal testing and the risk assessment of ingredients. Related testing and safety actions by the International Fragrance Association also were of keen interest.
For more information on this or future HPCI events, visit the website.