As a follow-up to its initial video on ingredients helping to fuel hair care innovation, Euromonitor International has debuted a new video discussing specifically which ingredients are getting in on the hair care act. According to Euromonitor, anti-aging is a fast-growing property in hair care, with shampoos and conditioners incorporating serums and treatments often found in skin care. As such, more hair care companies are expected to incorporate anti-aging properties into their products, especially in heavily saturated markets such as the U.S. and Japan. Ingredients manufactures will see boosts in conditioning agents, sunscreens and moisturizers.
Euromonitor beauty and personal care analyst Nicole Tyrimou says in the video, “While scalp health has been a big factor promoting the sales of conditioners globally, anti-aging has been an even bigger catalyst, going beyond just conditioning treatments to complete product ranges. This is even visible in standard shampoos, which grew massively in the U.S. in 2012, with brands like Nexxus and Redken growing by double digits.
This report is an excerpt from GCI magazine, Cosmetics & Toiletries' sister publication for beauty business and marketing. Read the full report.