According to a market report published by Transparency Market Research, the global demand for organic personal care products was over $7.6 billion in 2012 and is expected to reach $13.2 billion by 2018. The market witnessed steady growth in recent years due to increasing consumer concerns regarding personal health and hygiene. However, limited shelf life, raw material supply and a stringent regulatory scenario are expected to be key challenges to market growth over the next five years.
Skin care products dominated the demand in 2011, with a 32.1% share, followed by hair care and cosmetics segments. In terms of revenue, the market for organic skin care products is expected to grow at a rate of 9.9% from 2012 to 2018. North America accounted for 34.8% of the global demand in 2011 and is expected to grow by 9.8% from 2012 to 2018. Europe and Asia-Pacific followed North America in terms of organic personal care product consumption; Asia-Pacific is expected to be the fastest-growing region.