This video is sponsored by: Croda
Hair and scalp care are dominating the cosmetics and personal care market, with innovations focused on reinstating hair health. Croda Beauty's Crodamol GTS (INCI: C10-14 Alkyl Polypropanediol-3 Myristate) was designed for precisely this, as it restores smoothness and shine to damaged hair. These benefits, among other aspects, earned it the 2025 C&T Allē Award for best base ingredient in the hair/scalp category.
Indeed, Grand View Research estimates the hair and scalp care sector will expand at a CAGR of 6.4% (2025 to 2030) to reach US $151.07 billion. Exploding Markets points to consumer demand for more organic and natural products as one driver in this space. Here again, Crodamol GTS answers the call, as it was developed as a bio-based alternative to the company's renowned Crodamol STS emollient, and boasts natural, biodegradable and other credentials.
In this video interview, sponsored by Croda Beauty, Arayna Singh, technical marketing manager for the company, describes the ingredient, expands on its benefits and celebrates the Allē Award win with Rachel Grabenhofer, managing scientific editor of Cosmetics & Toiletries.
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