Ashland solvers are enthusiastically introducing easy‑hance wetting agent, our newest innovation from the Super Wetters Platform. This nature‑derived product efficiently wets curly and textured hair, penetrating the hair quickly while shampooing and conditioning. It improves moisturization and frizz control, resulting in the simplification of consumer hair care routines. Easy-hance wetting agent speeds the detangling process for improved textured hair manageability while enabling individual curl definition. Formulators can reduce the use of heavy oils and silicones; for consumers, easy-hance wetting agent requires less water usage, making it a sustainable choice for both branders and consumers alike.
Let us amaze you during our live demonstrations during NYSCC Suppliers Day booth #1521, Tuesday, May 19, 2026, 10:30 am and 3:30 pm and Wednesday, May 20, 2026, 10:30 am. The result is cleaner, lighter, more efficient care for textured hair that looks and feels as good as it performs. To learn more or request a sample contact us at ashland.com/nyscc26.
