Sustainability is increasingly communicated through thoughtful design, premium materials, and understated aesthetics. Elevate Early: Packaging for Rising Brands, an upcoming webinar, explores how beauty brands are embracing uncoated boards, tactile papers, and minimalist packaging to signal both environmental responsibility and luxury appeal. Designed as a highly actionable session, the one-hour virtual event opens with immediate access to practical tools: registrants will be offered a downloadable resource suite and eligibility for a curated sample kit showcasing folding carton concepts, tactile substrates, print finishes and production specifications, giving brands a tangible starting point for evaluating packaging decisions before development even begins.
- Start time: noon Eastern
- Run time: ~1 hour
- Availability: live or on-demand
- Registration: free
Attendees will learn why consumers associate matte finishes and refined textures with higher value, how certifications can strengthen sustainability narratives, and why early collaboration with packaging and print partners is critical for scalable success. The session will also examine how emerging brands can leverage digital printing and strategic material choices to create distinctive, shelf-ready packaging without compromising quality or sustainability goals.
The webinar will explore how folding cartons and secondary packaging shape first impressions, influence premium positioning, and elevate storytelling for emerging and growth-stage brands. While formulation and ingredient innovation often dominate product development discussions, the program positions packaging as an early-stage strategic lever—one that can define shelf impact, perceived value, and emotional resonance long before a consumer experiences the product itself.
Topics include current packaging and substrate trends, the role of tactile and visual design in perceived quality, and strategies for aligning material choices with brand identity. A dedicated segment will also address how packaging can reinforce sustainability narratives while maintaining high-impact aesthetics and manufacturability—an increasingly complex balancing act for prestige and masstige beauty brands.
The session features expertise from across the packaging ecosystem. Michele Pistone, drawing on more than three decades in the paper industry and a background in graphic design, will discuss how material selection shapes brand communication throughout the print production process. She will be joined by Allyson Tobin of Oliver Inc., who specializes in folding carton execution for health and beauty brands.
Aimed at brand owners, packaging designers, converters, and printers—particularly those launching new brands or planning packaging refreshes—the program reflects broader momentum in beauty packaging, where tactile finishes, premium substrates, and sustainability-linked material innovation are increasingly used to differentiate products across both physical retail and digital-first unboxing experiences.
