Briogeo Launches Rice Water-inspired Hair Treatment

Briogeo has turned to rice water protein for its latest launch.
Briogeo has turned to rice water protein for its latest launch.

Briogeo's professional-strength Don’t Despair, Repair MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment ($42) is claimed to strengthen hair up to 2x after one use. When combined with the brand's Don’t Despair Repair Shampoo and Deep Conditioning Mask, hair is reportedly strengthened by 4x with a 60% decrease in breakage after one use.

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When combined with the brand's Don’t Despair Repair Shampoo and Deep Conditioning Mask, hair is reportedly strengthened by 4x with a 60% decrease in breakage after one use.When combined with the brand's Don’t Despair Repair Shampoo and Deep Conditioning Mask, hair is reportedly strengthened by 4x with a 60% decrease in breakage after one use.

The treatment's dual-chambered dispenser combines the formula when needed. Key ingredients include:

  • a rice protein complex featuring rice-derived water, hydrolyzed protein, ferment and oil to strengthen the hair cuticle with vital protein;
  • B vitamins to improve texture, add body and boost shine, while also repairing and restoring hair damaged by heat and/or chemical treatments;
  • and rosehip oil to provide essential fatty acids for hair hydration and controlling frizz.

The product will debut on Sephora.com and Briogeo.com and thereafter Sephora stores in early 2022. 

Ingredients (Protein Treatment): Water (Aqua), Saccharomyces/Rice Ferment Filtrate, Brassica Alcohol, Squalane, Cetearyl Alcohol, Cetyl Alcohol, Oryza Sativa (Rice) Bran Water, Hydrolyzed Rice Protein, Sargassum Filipendula Extract, Oryza Sativa (Rice) Bran Oil, Brassicyl Isoleucinate Esylate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Behentrimonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Rosa Canina Fruit Oil, Glycerin, Arginine, Potassium Sorbate, Sodium Benzoate, Pentylene Glycol, Citric Acid, Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol, Iron Oxides CI 77491.

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