Monday Haircare founder Jaimee Lupton has launched Osāna Naturals, a range of skin and hair care formulations featuring six functional fragrances.
Osāna's gentle formulations are designed to support skin and hair health with hydrating ingredients and replenishing botanical extracts.
The product assortment includes:
- Body Wash
- Hand Wash
- Hand/Body Lotion
- Shampoo
- Conditioner
Osāna Naturals is Leaping Bunny approved by animal protection and advocacy organization Cruelty Free International.
All Osāna Naturals products are free from common additives such as sulfates, phthalates, parabens, BHA, BHT, mineral oils and aluminum, as well as being dermatologically tested, pH-balanced and suitable for all skin and hair types.
Osāna Naturals is available now at Target U.S. and Walmart U.S., as well as Walmart Canada.
Lupton said, "I'm a firm believer that everyone should be able to enjoy luxurious beauty products, and an accessible price point or shopping experience shouldn't equal sacrificing modern values or efficacy. There is a gap in the mass market when it comes to modern, beautiful and effective personal care, and we're excited to finally give shoppers the kind of products they crave—and deserve—with Osāna Naturals."
She continues, "Pairing premium ingredients and cruelty-free credentials with sensorial fragrance and beautiful packaging—and these being found all in the one product at the same time—is no longer something that is limited to luxury or niche brands. With Osāna Naturals, we're bringing a new approach to personal care in a mass setting."
