“Across our Kids portfolio, we’ve seen firsthand that connecting oral care with beloved characters and trending cultural phenomena helps turn daily routines into moments of excitement. Our collaboration with KPop Demon Hunters builds on that strategy, using the entertainment kids are passionate about to inspire lifelong healthy brushing habits,” says Lilia Fusa, Senior Vice President & General Manager, Oral Care, Colgate-Palmolive North America
Colgate has launched its new KPop Demon Hunters kids line, marking the first oral care collection inspired by the hit film. The lineup pairs trusted cavity protection with fan-favorite HUNTR-X characters to make brushing more fun for toddlers and young kids.
The pediatric oral care market is nothing new to the Colgate brand. Earlier this year, Colgate debuted its Harry Potter x Colgate line, further building its credibility in the market.
Colgate Kids collaboration portfolio demonstrates the brand's understanding of its audience. The success of its previous launches plays a role in the new collaboration.
“Our experience across the Colgate Kids portfolio has shown that partnerships tied to beloved characters and cultural phenomena like Harry Potter, Bluey, Pokémon, and Minecraft can be a powerful way to motivate children to keep up with oral care habits,” says Fusa. “The KPop Demon Hunters collaboration is a natural extension of that strategy, helping make daily brushing routines more fun and relevant for families.”
Through the launch, Colgate tackles a common challenge for parents: getting kids excited about the ordinary task of brushing their teeth. “Our collaboration with Netflix’s KPop Demon Hunters brings the excitement of the hit global phenomenon into everyday oral care, helping kids develop healthy habits for a confident smile that can last a lifetime," says Fusa.
The new collection marks the first official oral care product line in North America for KPop Demon Hunters. The collection includes:
Colgate KPop Demon Hunter Kids Battery Toothbrush and Colgate KPop Demon Hunters Kids Toothpaste with Fluoride.Courtesy of Colgate
- Colgate KPop Demon Hunters Kids Toothpaste with Fluoride (Ages 2+): Offers cavity protection, enamel strengthening benefits, and a tasty Bubble Pop flavor
- Colgate KPop Demon Hunters Kids Battery Toothbrush (Ages 3+): Contains extra-soft bristles, a small vibrating head, and an easy-to-hold handle.
Colgate looks forward to seeing how its young customers will engage with the innovations.
