“Enhancing shelf visibility and pack functionality is not only happening in foods. We’re also seeing this in beauty and personal care," reports Karine Dussimon, of Euromonitor International, who gave the example of a premium anti-aging product using hot stamping to produce a metalized look.
"[This] conveys the premium image and, of course, catches the eye of the shopper. But also, there is an innovative closer that enables the container to be twisted open or closed with a click finish [and] with the closure remaining screwed on the container. So for the user, it’s a much more compact product with a neat open-close system that minimizes the risk of product spillage," she added.
Furthering this approach, Mark White of Amway Corp., will explore how packaging can improve, increase or extend the delivery, efficacy and shelf-life of products during his presentation at the Cosmetics & Toiletries Summit. "Aesthetic appeal is not the only reason for given personal care packaging designs—although it certainly helps," he notes.
White Biography
Mark White is a Senior Packaging Engineer at Amway Corp. and has 24 years of experience in personal care and cosmetic packaging. He has supported multiple Artistry product launches, utilizing a wide variety of packaging types and materials including airless, propel repel, flexible, glass, rigid plastic and metal packaging. He has worked in both the package design department as well as the manufacturing engineering department. White was responsible for the initial plant start-up for personal care products at the new Artistry China plant. He has a BS in Packaging Engineering from Michigan State University.
About C&T Summit
The C&T Summit is an interactive two-day event, designed to spark innovation and inspire the creative utilization of science in cosmetic product development. It will be held June 22 and 23, 2015, at the University of Pennsylvania in Philadelphia. Featuring a high-level technical conference and hands-on, practical application workshops, the C&T Summit provides an experiential learning environment, aiming to transfer knowledge through participation. For more information on the program, sign up for our mailing list or visit Summit.CosmeticsandToiletries.com.
