[video] Instant Personalized Masks via Encapsulated Ingredients

A little DIY can go a long way for cosmetic consumers.

Vantage responded to that interest with its new clay mask bead technology, InstaMask Shale (INCI: Kaolin (and) Aluminum Silicate (and) Mannitol (and) Cellulose (and) PVP (and) Sodium Polyacrylate (and) Hydroxypropyl Methylcellulose (and) Aloe Barbadensis Leaf Juice (and) Ascorbic Acid). The product comprises encapsulated clay, actives and thickeners that hydrate into a freshly made mask.

Here, Serge Rogasik, senior executive vice-president, and Mandy Sakar, North America strategic marketing manager, Vantage Personal Care, walk through the steps to create a personalized product with InstaMask.