Coty Boosts Digital IQ with Beamly Acquisition

October 20, 2015 | Contact Author | By: GCI
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Abstract: Acquisition expected to boost audience growth and engagement.

Coty Inc. (New York) has acquired digital marketing firm Beamly in order to boost audience growth and engagement via online video and social media. Terms were not disclosed.

Interestingly, Elio Leoni Sceit, who earlier this year accepted and then quickly declined the Coty CEO role, has served as a chairman of Beamly.

This content is adapted from an article in GCI Magazine. The original version can be found here.