Bioelements has launched a new skin cleanser in response to air pollution. This follows reports by the EPA that in 2017 and 2018, on nearly 140 occasions, city air pollution reached the worst two categories: ‘very unhealthy’ and ‘hazardous air qualities’.
Urban Undo Cleanser targets urban dust, i.e., particulate matter, that settles on the skin and accelerates the appearance of lines, discoloration, excess oil, dehydration and sensitization. The deep-purging formula is said to bind to, lift and cleanse away "cellular intoxicators" with natural bentonite and kaolin clays, copper-rich malachite and copper PCA. According to the company, in vitro tests showed it significantly inhibited the damage induced by urban dust.
Related: Anti-pollution Cosmetics: In the Face of a Changing Environment
Unlike traditional morning and evening cleansers, the product is used only at night to undo the day's damage; from once a week, up to nightly as needed.
Ingredients: Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Glycerin, Bentonite, Cocamidopropyl Betaine, Kaolin, Propanediol, Copper PCA, Malachite Extract, Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glyceryl Stearate SE, Caprylic/Capric Triglyceride, Citrus Aurantium Amara (Bitter Orange) Flower Oil, Citrus Reticulata (Tangerine) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Lavandula Hybrida Oil, Salvia Officinalis (Sage) Oil, Salvia Sclarea (Clary) Oil, Sodium Stearoyl Lactylate, Phenoxyethanol, Xanthan Gum, Ethylhexylglycerin, Potassium Sorbate, Sodium Hydroxide.
Source: Bioelements website
