The natural and clean beauty movement continues to shape the industry as consumers become more conscientious of ingredients, seeking for what is considered safe. According to our CMI study, Clean Beauty is intriguing consumers. In fact, 92% of the respondents show interest in this concept for skin care products. A Mintel report also shows that 72% of consumers would be most interested in using beauty, grooming and personal care products that are made using natural alternatives to synthetic ingredients or natural ingredients adapted in a lab. This trend keeps growing in any culture and challenges the composition and origin of personal care ingredients, as of today, 3 out of 4 women are scanning product composition and looking for hero ingredients.
In fact, salicylic acid is, with Hyaluronic acid and Retinol, one of the most known ingredients by consumers, always looking for performance to take care of their skin and hair. Well aware of consumers’ needs, Givaudan Active Beauty launches Neosalyl™, a 100% natural and pure salicylic acid to step-up with the switch from synthetic to organic. Obtained by Green Fractionation from the natural essential oil of the Wintergreen plant, Neosalyl™ brings all its benefits in dermo-purification for skin and shininess and anti-dandruff for hair care.
Natural process from Wintergreen leaves to natural salicylic acid powder
Due to its exfoliating properties, Neosalyl™ is a safe and efficacious peeling agent for a large number of cosmetic purposes for skin care, such as exfoliation, anti-inflammatory and antimicrobial benefits, raising it as the perfect active for acne prone skin. As a strong keratolytic agent, Neosalyl™ is also a very good synergistic active for the treatment of dandruff condition.
Neosalyl™ is extracted from Wintergreen leaves, rich in essential oil composed of methyl salicylate. Collected in Southwest of China, in Yunnan province, by small farmers who locally and produce the crude essential oil on fresh raw material in a total traceable chain, it is in our Centre of Excellence in Avignon (France), where our phyto-experts begin a gentle green fractionation that we process to transform the methyl salicylate and obtain this pure and natural salicylic acid. To warranty the authentication of the raw material and the natural origin of salicylic acid from wintergreen, our botanical experts apply an exhaustive set of analyses named IDPack. It includes botanical observation, DNA analysis, GC/FID and isotopic 14C measurement to clearly identify each botanical ingredient.
This is the perfect way to give consumers what they want, more transparency into beauty ingredients, which leads to products that are good for us and the planet.
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