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Dow’s MaizeCare Style Derives Corn Starch for Natural Hair Hold

Contact Author Michele Behrens
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Dow’s MaizeCare Style can be formulated in hair styling products to impart sleek, stiff or subtle definition.

 

Dow’s MaizeCare Style Polymer (INCI: Hydrolyzed Corn Starch) is a bio-based polymer derived from corn starch designed to allow flexibility in hair care styling, from a stiff hold to subtle definition and textures, in wax and spray formulations.

Related: Read the Label: Bed Head TIGI–Hard to Get Texturizing Hair Styling Paste

This non-GMO ingredient is said to provide curl definition and retention, styling ease, flexible hold, frizz control, sebum/oil absorption and volume. Additionally, it can be used as a film-forming agent and to impart humidity resistance and almost no flaking.

MaizeCare Style Polymer reportedly has comparable performance to synthetic film formers with an added benefit of being non-hygroscopic. Additionally, it can be used in various forms such as powder; and in aqueous dispersions, it forms a natural film.

The active is listed in the Catalogue of Cosmetics Ingredients used in China and is COSMOS-approved.

For more information contact Dow.

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