When it comes to hair care, consumers seek those products that satisfy their specific hair care needs and hair care habits. Some want to emphasize the curly or wavy nature of their hair, while others desire to tone it down or control it. One of the growing ethnic populations in the United States is the Asian population. In America, the Asian population represents 4.2% of the US population and is growing faster than the total US populace. Formulators have yet to address the special needs of this market segment as they hav edone with products specific to other ethnic groups.
Asian Hair: Its Properties, Physiology, Protection and the Market for Asian Hair Care
February 20, 2009 | Contact Author | By: Colleen Rocafort, Emily Bazemore and Ellen Werner, Ciba Specialty Chemicals
Close
Fill out my online form.
- Article
- Keywords/Abstract
Sponsored
Nordic Beauty Trend – Hygge, Lagom and More – BASF
Sweet Skin Soothing with Rare White Honey! FREE Product Brochure – BCR Ingredients
Transparency: A Clean Look and Pure Care in Hair Cosmetics – Wacker Chemie GmbH
Rethinking the Nature of Cosmetics – Evonik Nutrition & Care GmbH
Inspired by Clock Genes, Sync your Skin for a Younger, Fresher Look – Ashland
Keywords: hair and hair care | Asian hair care market | bending rigidity | hair softness | conditioning agents | ethnic hair care
Abstract: This article discusses the Asian hair care market, properties of Asian hair, its unique physiology, and prototype conditioning formulations to protect and care for this hair type.