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Color and style transformation, on the go

Lubrizol Life Science Beauty
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Temporary hair color with built-in style-boosting properties, Go with the Flow Hair Makeup & Style is formulated to achieve an immediate, natural finished look that rinses out at the end of the day.

Lubrizol Life Science’s Go with the Flow Hair Makeup & Style offers instant color, texture and dimensional effect (as dip-dye ombré, color highlights) in convenient purse-size applicators. Shade options include:

  • Pink
  • Peach
  • Gray
  • Red
  • Black
  • Yellow 

Whether it’s a new trendy color or texture, consumers are loving the fast, quick change that temporary hair color offers, helping them to try a bolder look at home with an easy-to-use application that can be easily rinsed out at the end of the day. 

At the heart of Go with the Flow Hair Makeup & Style formulations is Lubrizol’s Carbopol® Style 2.0 polymer technology. This breakthrough 3-in-1 rheology modifier has inherent boosting properties, provides a stronger hold in styling applications, and exhibits flexible and broad pigment compatibility. Consumers can count on a smooth, glossy appearance and lasting style definition, even in high humidity. 

Texture options include:

  • Styling gel
  • Gel cream
  • Liquid chalk
  • Mascara
  • Cream in powder
  • Glossy gel

Creating a dimensional colored effect has never been easier with Lubrizol’s new Go with the Flow Hair Makeup & Style.



The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Cosmetics & Toiletries takes steps to ensure that you will not confuse sponsored content with content produced by Cosmetics & Toiletries and governed by its editorial policy.



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