Procter & Gamble has introduced its 'mind-altering' product line, Quiet & Roar—a multi-sensorial body care brand comprising gentle body washes, scrubs and lotions.
Archived: Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
The brand was designed in response to research from the American Psychological Association that revealed 91% of Gen Z suffers from anxiety. Made with essential oils to engage and calm the senses, the Quiet & Roar Body Care Collection is reported to shift the mind and help users breathe out any source of anxiety to relax the body.
Featuring cosmic packaging, the collection includes:
- Relax In Lavender + Spirulina;
- Renew In Lemon Blossom + Mint;
- Awaken In Peach + Green Tea;
- Soothe In Coconut + Banana Milk; and
- Revive In Pineapple + Kiwiberry.
All products are free of parabens, phthalates and dyes, and are PETA-cruelty free.
“We believe when you have the mental space to be the best version of yourself, you can give your best to the world and that all starts with how you take care of your body,” said Isabel Pimentel, personal care brand vice president at Procter & Gamble. “Creating mental space requires freeing our minds from the noise of everyday stressors and shifting our energy to soothe our soul. At Quiet & Roar, we are committed to creating products that engage your senses to help ease your mind while caring for your body.”
Previously: P&G's Secret DERMA+ Soothes Irritation, Controls Sweat/Odor
