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Sederma Introduces Eye Brightener, Ameyezing

Contact Author Michele Behrens
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Ameyezing is a bioconcealer that was shown in clinical studies to impart naturally brighter eyes.


Sederma has introduced Ameyezing (INCI: Not Provided), a naturally derived cosmetic active ingredient effective on both hyperpigmented and vascular dark circles.

Previously: Sederma x Alganelle Team Up on Sustainable Ingredient Development

According to Sederma, Ameyezing is obtained from a supercritical CO2 extraction of Zingiber zerumbet rhizomes, sourced in the Southern-East region of Madagascar from an Ecocert-for-Life-labeled responsible enterprise.

Ameyezing decreases the production of melanin in vitro and helps reduce the intensity of pigmentogenic oxidative and proinflammatory events. It also supports the integrity of capillary walls by protecting and reinforcing these fragile structures, which are composed of elastin and collagen, to avoid leakage of fluids.

Clinical testing conducted on mixed-sex Caucasian and Asian panels showed the active generates a reduction in melanin deposition in the eye contour, leading to a visible decrease in shadowing. Additionally, it helps fight against eye contour redness and puffiness by improving capillary blood flow.

Ameyezing is water-soluble and recommended for use at 1.5%.



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