Australian SPF brand Naked Sundays has launched in the United States. Furthermore, the brand reports it is negotiating a deal with a high-end, U.S.-wide retailer for additional distribution.
The brand's hero product, the SPF50+ Hydrating Glow Mist, a hydrating mist with SPF 50+ that can be applied over makeup. The product is manufactured in Australia per the laws of the country's Therapeutic Goods Administration. Under the Administration, SPF ratings are tested on every product batch.
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Naked Sundays also includes a vegan collagen-infused 100% Mineral Sunscreen with no white cast, per the brand.
Other SKUs include the lightweight SPF50 Clear Glow Radiant Sunscreen Serum ($38), featuring squalane, watermelon extract, tomato extract for blue light protection and jojoba for extra hydration, to help fight free radicals, lock in moisture and maintain users' collagen.
The SPF50+ Hydrating Glow Mist Top Up ($30) features a lighter spray than its predecessor and is packaged with a special nozzle. Key ingredients include hyaluronic acid, watermelon extract and vitamin C-rich kakadu plum.
All of its products are vegan and cruelty-free; its creams and serums are fragrance-free.
Naked Sundays was founded by former Australian TV host Samantha Brett.