Product Spotlight: Burt's Bees Calming Day Lotion with Aloe and Rice Milk

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Stellar Market Research projects the sensitive skin care market will grow at a CAGR of 8.5% from 2024 to 2030 to reach ~US $239.73 billion. Demand is attributed to heightened consumer awareness of sensitive skin issues and a preference for gentle, fragrance-free formulations. In addition, innovations such as probiotics and ceramides have been developed to strengthen the skin barrier. Notably, dermatologist-endorsed brands are gaining popularity, addressing consumer demand for expert-recommended solutions. This week's product spotlight, Burt’s Bees Calming Day Lotion with Aloe and Rice Milk, provides a prime example.

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