Lawless Beauty has entered the skin care category with the launch of its Forget The Filler Skin-Plumping Line-Smoothing Perfecting Cream, which is said to be a deep treatment and priming moisturizer, clinically proven to plump, smooth and perfect the look of skin.
The cream features Maxi-Youth, a clinically proven biomimetic hyaluronic acid complex that contains glycokines obtained by fermentation.
Forget The Filler Perfecting Cream's plumping and smoothing benefits also create a priming base for makeup, subtly blurring texture and extending the wear of complexion products.
After four weeks of use, 91% of subjects reportedly showed improvement in skin firmness and elasticity while also agreeing that it was gentle on the skin and the perfect makeup prep. After eight weeks of continued twice daily use, 94% of subjects experienced improvement in skin firmness and elasticity, while 100% experienced increased skin hydration overall.
Lawless Beauty is also expanding its philanthropic efforts with a partnership with Beam, where customers will be able to select from four organizations to send 1% of their purchase amount, at no extra-cost to the customer.
Founder Annie Lawless, said, "As the Founder of Lawless Beauty, but also a busy mom and someone who suffers from multiple auto-immune diseases, it is of the utmost importance that our products go beyond standard parameters for clean beauty and outperform conventional beauty favorites. We work relentlessly to move the benchmark of what's possible, to create a legacy brand that just so happens to be clean. Because of our stringent guidelines, we have to navigate around traditional ingredients that are typically utilized in order to maintain superior efficacy. It took us a dizzying number of modifications to ensure the texture was perfect, include the highest concentration of skin care actives, and ensure the formula would enhance the performance of makeup."