Social norms for tanning in many parts of the world have dramatically changed in recent times. Before the Industrial Revolution, tanned skin conveyed the social status of an outdoor laborer; post-revolution, however, many jobs moved indoors and the general wealth of the public increased—along with paid vacations and modified work weeks. Thus, the public was able to enjoy leisure time, especially outdoors, and having a tan then conveyed a social status of wealth, especially during the winter months. Indeed, many college students enjoy their “spring break” in Florida, Mexico and other warm destinations. This practice has been taking place as almost a ritual for the past 50 years on US college campuses.