VIDEO: P&G Scientists Talk Consumer Trends in Hair Care


"Another big trend we're seeing is immediate results. Consumers are looking for those signals in the product that the product is actually working for them."

Hear more in this video on the latest consumer expectations for hair care from Procter & Gamble scientists James Schwartz, Ph.D., and Rolanda Wilkerson, Ph.D., both with the Head & Shoulders brand. (See additional footage: Claims Substantiation | Changes in Hair Care | Exciting Finding)

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