Provital has unveiled Covertrix, a bio-intelligent active ingredient purported to "transform the hair care industry." By bridging the science between hair friction and damage with the mechanics behind hair behavior, Covertrix is said to offer a comprehensive solution to strengthen hair fibers, enhance hydration and shine, and deliver quick-dry performance across all hair types.
Plant-powered 3D Matrix and Active
At the heart of this innovation lies the 3D Matrix Technology, a plant-derived biopolymer matrix enriched with lysine. This dual-action system works both superficially and internally: it adheres to the hair surface to reduce water loss while enabling the controlled release of active molecules for visibly healthier hair.
Here, Amaranthus caudatus seed extract is incorporated to support hair's structural resilience and health. Derived from the ancient extremophile, it is said to be a symbol of resilience, thriving in high altitudes.
Multifunctional Hair Benefits
Covertrix (INCI: Water (Aqua) (and) Glycerin (and) Amaranthus Caudatus Seed Extract (and) Pentylene Glycol (and) Zea Mays Starch (and) PCA Glyceryl Oleate (and) Levulinic Acid (and) Sclerotium Gum (and) Glyceryl Caprylate (and) Lysine) is engineered to address several of the most pressing needs of modern hair care.
Per the company, key benefits of Covertrix include:
- Strength and protection: It reinforces hair fiber strength, boosts breakage resistance and shields hair from daily wear and tear.
- Hydration with quick-dry effects: It maintains internal hydration while accelerating surface water evaporation, reducing drying time and minimizing heat exposure.
- Shine and softness: It leaves hair smooth, glossy and soft to the touch.
Sustainability and Global Compliance
In addition to its performance, Covertrix meets the highest standards of sustainability and global compliance. According to Provital, it is:
- of 100% natural origin (ISO 16128),
- vegan and preservative-free and
- halal-certified, China-compliant and Cosmos-approved.
By combining natural origin, advanced science and multifunctionality, Covertrix is said to set a new benchmark for sustainable, high-performance hair care.
