Hygiene Awareness beyond Hands
The COVID-19 pandemic has significantly altered people's relationship with personal health and hygiene with hand sanitizer firmly established as an everyday handbag essential. Now, as we move into the next normal, hygiene outside the home becomes a priority for many so consumers expect their favorite brands to help them find smart ways to live a more hygienic and healthier lifestyle.
This presents opportunities for sanitizing products not just for the hands but also for other exposed body areas, such as face and hair to ensure hygiene needs are met whilst on the go.
Discover the Hair Purifier Mist
As hygiene awareness builds, consumers search for superior cleansing and protection qualities in their hair care products, not just from UV rays or airborne pollution but also bacteria—while also being mindful of not stripping away microbiome-friendly bacteria and natural oils.
Solvay’s innovative Hair Purifier Mist protects hair through a hygiene boost with conditioning properties. It focuses on lowering the risk of infection and germs by simultaneously preventing their proliferation whilst providing excellent conditioning properties (see Figure 1). The active ingredient is Mirapol® A15.
A Combination of Hygiene Boost and Conditioning Properties
Mirapol® A15 is a synthetic cationic polymer of very low molecular weight and high charge density, easily dispersible in water and compatible with amphoteric systems. It is recommended for use in hair sprays (see Table 1), 2-in-1 shower and shampoo products, and hair coloring systems (High pH).
Mirapol® A15 produces a soft, natural feel and reduces static flyaway. There is no build-up in multi-applications. It is supplied under a liquid concentrated form (in percentage active: 62-66%), making it easy to use in continuous manufacturing processes.
● Prevents germ proliferation.
● Gives soft and natural feel (non-drying).
● Brings easy combing and no flyaways.
● Has an impact on malodor control.
Tested Efficacy of Mirapol® A15 Against Bacteria and Yeast
The impact of different concentrations of Mirapol® A15 was measured on the growth capacity of 5 environmental germs (4 bacterial species and 1 yeast). For 24 hours, the evolution of the microbial populations was monitored by OD (Optical Density) measurement in microplates incubated at 30°C and eight replicates per condition. With 2 ppm of Mirapol® A15, three kinds of growth were observed: high reduction of growth capability for C. albicans, longer lag phase for E. coli and no modification of growth for S. aureus and P. aeruginosa. With higher concentrations, 10 ppm and above, growth of all species tested were totally inhibited (see Figure 2).
With 24 hours of efficacy upon application, the very powerful bacteriostatic and yeastatic effect of Mirapol® A15 on environmental bacteria strains and yeast (from 10 ppm) creates a protective shield, and leaves the hair looking natural and soft for easy combing with no flyaways.
The hair purifier mist gives consumers the freedom and confidence to stay fresh, healthy and protected whatever they wear, and wherever they go.
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