Label Challenge Answer: Almay Ageless Smart Shade Foundation

Copy Of Sage Green Simple Organic Cosmetic Product Label (6)

Did this week's Label Challenge test your formulating skills? How'd you do?

Each Monday, we post a product ingredient disclosure to our social media pages (LinkedInFacebook and Instagram) and you guess the product/product type in the comments. Answers are published here and shared through our Friday newsletters — and include a shoutout to the winners.

Answer: Almay Ageless Smart Shade Foundation

This hypoallergenic formulas offers shade matching and lightweight, medium-coverage. The foundations begins white and transforms to the ideal shade while blending. This improved formula now contains skin care ingredients such as niacinamide to help even skin tone and reduce the appearance of discoloration and hyaluronic acid to hydrate and plump the look of skin.

Ingredients: Water (Aqua), Cyclopentasiloxane, Dimethicone, Mica, Glycerin, PEG-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Niacinamide, Phenyl Trimethicone, Magnesium Sulfate, Sodium Chloride, Caprylyl Glycol, Dimethicone Crosspolymer, Dimethicone/Peg10/15 Crosspolymer, Disteardimonium Hectorite, Methicone, Polyester-1, Polyglyceryl-3 Diisostearate, Silica Dimethyl Silylate, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Tetrahexyldecylascorbate, Tetrasodium EDTA, Tocopheryl Acetate, Triethoxycaprylylsilane, Triethyl Citrate, Phenoxyethanol. May Contain [+/-: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891). B02408.


This week's winner on LinkedIn is Avinash More, who guessed the exact product. On Facebook, Bart Maxon also guessed the exact product. Thank you for playing and check back on Monday for next week's Label Challenge!

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