How sharp are your formulating skills? Find out, with this week's Label Challenge.
Each Monday, we post a product ingredient disclosure to our social media pages (LinkedIn and Facebook) and you guess the product/product type in the comments. Answers are published here and shared through our Friday newsletters—and include a shoutout to the winners.
This Week's Answer
Paul Mitchell's Neuro Prime HeatCTRL Blowout Primer is a color-safe hair primer that forms a protective barrier between the hair and hairdryer with the company's exclusive HeatCTRL complex, a heat-activated blend of proteins and silicones, which delivers advanced thermal protection and silky-smooth, shiny results.
Ingredients: Water (Aqua), Polyacrylamide, Glycerin, Panthenol, Bambusa Arundinacea Leaf Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Trametes Versicolor Extract, Tocopherol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Leuconostoc/Radish Root Ferment Filtrate, Silicone Quaternium-3, Acetic Acid, Amodimethicone, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, C13-14 Isoparaffin, Caprylyl Glycol, Cetrimonium Chloride, Citric Acid, Dimethicone, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Laureth-7, Methylpropanediol, Perfluorononyl Dimethicone, Phenyl Trimethicone, Phenylpropanol, Polyquaternium-7, Polyurethane-48, Trideceth-12, Trideceth-15, Trideceth-3, Trideceth-5, Phenoxyethanol, Sodium Benzoate, Fragrance (Parfum), Alpha-Isomethyl Ionone, Benzyl Salicylate, Citronellol, Limonene, Linalool. [G03]
Congratulations to Jane B., who guessed the correct product type and brand first on LinkedIn! Thanks to everyone who played along this week—we appreciate your responses. Be sure to check back for next week's Label Challenge.