Kylie Cosmetics has partnered with Warner Brothers Discovery Global Consumer Products to roll out a limited edition makeup collection inspired by the classic film The Wizard of Oz.
The range comprises a pressed powder palette including blush, highlighter and eyeshadow named for the movie characters; a matte lip paint set; metallic lipstick; and transformative lip tint. The products are promoted as clean, vegan and cruelty free.
The lip tint is described as an innovative emerald green formula that "transforms upon contact with lips to deliver a unique pink tint that's all your own." The product incorporates squalene and an ester complex to care for the lips and leave them glossy without any stickiness.
The collection was launched a few months following the announcement of a modern remake of the classic movie that is currently in progress.
"The Wizard of Oz was one of my favorite movies growing up, and it has been so amazing to create this collection inspired by the iconic film," said Kylie Jenner.
Ingredients: Emerald City Lip Tint: Coconut Alkanes, Squalane, Ethyl Oleate, Ethyl Stearate, Hydrogenated Styrene/Isoprene Copolymer, Coco-Caprylate/Caprate, Butyrospermum Parkii (Shea) Butter Unsaponifiables, Ethyl Linoleate Ethyl Palmitate, Benzyl Benzoate, Fragrance/Parfum, 1,2-Hexanediol, Caprylyl Glycol, Citric Acid, Butylene Glycol, Silica, Amyl Cinnamal, Tin Oxide [+/-: Red 27 (CI 45410), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140), Titanium Dioxide (CI 77891)].
The Wizard of Oz Collection Bundle sells for US $157; individual products range from $22-$45.