Mascaras typically rely on wax to provide body and volume to lashes. However, according to L'Oréal inventors, the tackiness of wax leads to clumping, uneven application, lash dryness, smudging, flaking and removal difficulty. Its tacky texture also limits the ability to layer mascara (buildability) and smooth it out (playtime).
Patent Pick: Giving Mascara Mishaps the Slip
Jul 7th, 2017