Color and style transformation, on the go


Temporary hair color with built-in style-boosting properties, Go with the Flow Hair Makeup & Style is formulated to achieve an immediate, natural finished look that rinses out at the end of the day.

Lubrizol Life Science’s Go with the Flow Hair Makeup & Style offers instant color, texture and dimensional effect (as dip-dye ombré, color highlights) in convenient purse-size applicators. Shade options include:

  • Pink
  • Peach
  • Gray
  • Red
  • Black
  • Yellow 

Whether it’s a new trendy color or texture, consumers are loving the fast, quick change that temporary hair color offers, helping them to try a bolder look at home with an easy-to-use application that can be easily rinsed out at the end of the day. 

At the heart of Go with the Flow Hair Makeup & Style formulations is Lubrizol’s Carbopol® Style 2.0 polymer technology. This breakthrough 3-in-1 rheology modifier has inherent boosting properties, provides a stronger hold in styling applications, and exhibits flexible and broad pigment compatibility. Consumers can count on a smooth, glossy appearance and lasting style definition, even in high humidity. 

Texture options include:

  • Styling gel
  • Gel cream
  • Liquid chalk
  • Mascara
  • Cream in powder
  • Glossy gel

Creating a dimensional colored effect has never been easier with Lubrizol’s new Go with the Flow Hair Makeup & Style.



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