Patootie Beauty: Bawdy Beauty’s Butt Sheet Masks

Bawdy Beauty

Bawdy Beauty broke into the growing mask market with its sheet masks meant to “tone, firm, detoxify and rejuvenate [consumers’] butt skin.” Inspired by the self-care movement, the vegan masks are meant to add a playful touch to consumers’ beauty routines while providing skin care benefits to an oft-neglected area.

Key ingredients in the masks include glycerin as a humectant, emollient, viscosity modifier and lubricant; moisturizing aloe; and xanthan gum as a binding agent, which forms a gel texture. Other hero ingredients include blue algae extract, caffeine, various citrus extracts and more.

The masks are available in several varieties, including:

  • Bite It Hydrating + Toning
  • Shake It Firming + Illuminating
  • Slap It Retexturizing + Detoxifying
  • Squeeze It Brightening + Rejuvenating

The masks come in two sheets for individual cheeks, along with plenty of pun-filled marketing.

Ingredients: Bite It: Water (aqua) Glycerin, Polyglyceryl-3 Laurate, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Matricaria Recutita (Chamomile) Extract, Sodium Hyaluronate, Acacia Seyal Gum Extract, Potassium Sorbate, Aloe Barbadensis Leaf Juice, Citric Acid  

Ingredients: Shake It: Water (aqua), Glycerin, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Haslea Ostreaia (Blue Algae) Extract, Fucus Vesiculosus (Bladderwrack Frond) Extract, Avena Sativa (Oat) Kernal Extract, Hydrolyzed Soy Protein, Aloe Barbadensis Leaf Juice, Matricaria Recutita (Chamomile) Extract, Acacia Seyal Gum Extract, Mica, Titanium Dioxide, Iron Oxides (Ci 77491), Citric Acid

Ingredients: Slap It: Water (aqua), Glycerin, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, CaffeineCitrus Aurantium Dulcis (Orange) Peel Extract, Jania Rubens Extract, Aloe Barbadensis Leaf Juice, Vitis Vinifera (Grape) Seed ExtractLycium Barbarum (Goji) Fruit Extract, Heptyl Glucoside, Vitis Vinifera (Grape) Seed Oil, Citric Acid

Ingredients: Squeeze It: Water (aqua), Glycerin, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Citrus Medica Limonum (Lemon Peel), Extractcucumis Sativus (Cucumber) Extract, Ascorbyl Glucoside, Citrus Grandis (Grapefruit) Seed, Extractsaccharum Officinarum (Sugarcane) Extract, Dipotassium Glycyrrhizate, Olea Europaea (Olive) Leaf Extract, Morinda Citrifolia (Noni) Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Sodium Hydroxide

More in Bath/Shower