Novachem’s ‘Golden Ticket’ to Prevent Inflammaging

Novachem Golden Milk

Novachem launched its natural active, Golden Milk (INCI: Water (Aqua) Glycerin (and) Curcuma Zedoaria Root Extract (and) Piper Nigrum Fruit Extract (and) Crocus Sativus Flower Extract) to help with inflammaging, defined as inflammation associated with cellular aging.

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Natural ingredients such as turmeric, black pepper and saffron are used in traditional and ayurvedic medicine in Asian countries and are reportedly known for their anti-inflammatory action, improvement in circulation and soothing properties. Based on these ingredients and so-called functional medicine, Novachem has created Golden Milk, a cosmetic active of natural origin standardized in curcumins and focused on the concept of anti-inflammaging.

Golden Milk contains a number of curcumins and curcuminoids, offering anti-inflammatory benefits and regenerative, soothing and antioxidant properties. These, in turn, reportedly reduce and prevent signs of premature aging associated with micro-inflammation, increase skin resistance against external aggressions and improve hair absorption.

According to the company, there are two types of inflammation: acute, which is most known by the consumer and is related to red bumps on the skin; and chronic, which is typically caused by external factors that stress the skin, such as irritation due to tight clothes, face masks, etc. The latter causes friction and micro-inflammation, which triggers substances in the body that promote premature aging.

Golden Milk helps to inhibit the production of these substances. Examples include phosphorylase kinase (PhK), which produces cytokines (pro-inflammatory substances); cyclooxygenase (COX-2), which promotes inflammation; and metalloproteinase (MMPs), which degrades and inhibits the production of collagen and elastin.

By inhibiting micro-inflammations, skin and scalp imbalance can be avoided. As such, Golden Milk can decrease burning, irritation, redness and/or signs of premature aging in the skin and hair; sensitive skin; and the partial/total inactivation of the hair bulb and growth of weak and fragile hair.

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