BASF’s Care Creations has introduced its Emollient Maestro for the smart development of sustainable, high-performing personal care products. Thanks to artificial intelligence (AI) modeling, the digital service calculates ideal emollient mixes according to user briefings and allows for the targeted replacement of industry benchmarks such as cyclopentasiloxane, dimethicone or mineral oils.
The Emollient Maestro is a comprehensive upgrade of the company’s Emollient Jockey that was introduced in 2020. The original version, which is still available, allows users to compare the characteristics and performance of each emollient to easily select high-performing emollients for any given formulation.
In the extended edition, the simulation now includes complex emollient mixes. Depending on the users’ needs, it considers sensory and physicochemical properties; the naturality index according to ISO 16128; and common eco-label certifications such as COSMOS, Natrue or the Nordic Ecolabel.
To facilitate the development of even more sustainable solutions, the Emollient Maestro also draws on data of benchmark products. By setting attributes of ingredients such as silicones or mineral oil derivatives as a performance target, such ingredients can be specifically replaced. These updated features allow for faster prototyping and more efficient design of products with a positive sustainability footprint.
Based on systemically designed experiments and accurate prediction models, the AI-driven service delivers 5,000 binary combinations and 150,000 ternary combinations that theoretically match any given emollient. The product designer is integrated into the BASF D’lite ecosystem. This digital platform merges multiple real-time data sources such as consumer insights, trend and market data, and social media analytics with the latest BASF product portfolio, concepts and more than 3,300 formulations. To use the Emollient Maestro optimally, both a self-service and a consulting model are available.
“Inspired by our award-winning Emollient Jockey and the positive feedback from our customers, we decided to develop an even more powerful version of this digital service,” said Christopher Neary, marketing manager, new business development and digitalization of BASF Care Creations. “Integrated into our D’lite services, our Emollient Maestro supports our customers in significantly accelerating their formulation design and thus their time-to-market, while promoting the clean beauty movement for more eco-friendly, sustainable personal care products.”