Givaudan Debuts Upgraded MoodScentz+ Fragrance and Oral Care Flavors Design Program

MoodScentz+ technology is designed to cover a range of positive moods including Relax & Unwind, Invigorate & Recharge and Happy & Blissful.
MoodScentz+ technology is designed to cover a range of positive moods including Relax & Unwind, Invigorate & Recharge and Happy & Blissful.
PEXELS

Givaudan announced the debut of the upgraded MoodScentz fragrance and oral care flavors design program—MoodScentz+. 

MoodScentz+ is designed to redefine our understanding of emotional experience while introducing a new neurobiology measurement capability based on extensive data mining.

See archived: Givaudan Introduces MoodScentz Fragrance Technologies 

Designed to offer perfumers and oral care flavorists the ability to create compositions that positively enhance emotions, MoodScentz+ technology covers an extensive range of positive moods including: Relax & Unwind, Invigorate & Recharge and Happy & Blissful. MoodScentz+ relies on patent-pending creative fragrance and oral care flavors design based on combinations of ingredients with specific scientific and consumer-proven mood benefits.

See related: L'Oréal x Emotiv Launch Neurotech Scent Platform

The research behind MoodScentz+ is said to include:

  • Mood-enhancing fragrance and oral care flavor design algorithms covering an extensive olfactive palette and supporting all product categories;
  • Real-time emotional response measurement using the novel InSituScanz brain-imaging capability; and
  • Scientific validation with more than 7,000 people through a combined approach using InSituScanz, verbal and non-verbal techniques.

MoodScentz+ is designed to enable the identification and creation of solutions to deliver a new cartography of emotions for scent and taste. The upgraded platform broadens the potential for mood-enhancing across all fragranced product categories and oral care flavors. 

See related: Wellness by Design: Positive Comparison Patterns to Engage Latin American Consumers Through Fragrance

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