Givaudan announced the debut of the upgraded MoodScentz fragrance and oral care flavors design program—MoodScentz+.
MoodScentz+ is designed to redefine our understanding of emotional experience while introducing a new neurobiology measurement capability based on extensive data mining.
See archived: Givaudan Introduces MoodScentz Fragrance Technologies
Designed to offer perfumers and oral care flavorists the ability to create compositions that positively enhance emotions, MoodScentz+ technology covers an extensive range of positive moods including: Relax & Unwind, Invigorate & Recharge and Happy & Blissful. MoodScentz+ relies on patent-pending creative fragrance and oral care flavors design based on combinations of ingredients with specific scientific and consumer-proven mood benefits.
See related: L'Oréal x Emotiv Launch Neurotech Scent Platform
The research behind MoodScentz+ is said to include:
- Mood-enhancing fragrance and oral care flavor design algorithms covering an extensive olfactive palette and supporting all product categories;
- Real-time emotional response measurement using the novel InSituScanz brain-imaging capability; and
- Scientific validation with more than 7,000 people through a combined approach using InSituScanz, verbal and non-verbal techniques.
MoodScentz+ is designed to enable the identification and creation of solutions to deliver a new cartography of emotions for scent and taste. The upgraded platform broadens the potential for mood-enhancing across all fragranced product categories and oral care flavors.
See related: Wellness by Design: Positive Comparison Patterns to Engage Latin American Consumers Through Fragrance
