Marshmallow to Freesia: New Fragrance Trends

According to the findings of Seven Scent’s new global trends forecast, three fragrance notes are set to take off in Spring-Summer 2016 (see previous fragrance trends here).

Miri Scott, an insight manager for SevenScent, says the emphasis on sugary notes, in the context of the strong consumer retro revival, is the driving trend behind a number of fragrances for Imperial Leather’s new "Sweets" range of shower creams. The sweets range features confectionery fragrances:


Continuing the trend for gourmand scents, this modern accord adds a soft caramel-chocolate note and creamy, nutty complexity. The ideal pairing for fresh, fruity accents.


A refreshing sensation of iced fruits and sugary accents creates a cooling energy in compositions.


With florals making a welcome return, delicate freesia is set to have a high profile. Delivering a subtle, citrusy note, its refreshing character is enhanced by a positive woody piquancy.

Comforting Marshmallow

A sweet and gentle scent to pamper and soothe.

Uplifting Sherbet Lemon

Zingy and zesty citrus notes to refresh and revive.

Mouthwatering Fruit Salad

Tropical, fruity aromas reminiscent of childhood summers.

Stimulating Spearmint

Cool green mint blends with a hint of sweetness to awaken and invigorate. The two additional fragrance stories SevenScent expects to see emerge next year are:

  • Linear Landscapes: aromatic, woody notes blend with leathery notes and creamy, soft cashmere to evoke a natural simplicity.
  • Print Pop: vibrant and bold, fruity characteristics with accents of cool mint and gentle florals will create signature scents with a twist. 

This article first appeared in GCI.

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