Formulating On Trend: Hydration


I know what you are thinking, "How can hydration be considered a trend, when it never went away?" I thought the same thing, but then as I looked deeper into the trend. It is not so much about the act of hydrating so much as it is “how” hydration is being delivered. From gel-crème textures to next-generation hyaluronic acid and electrolytes, hydration has taken front and center.

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