💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025 at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Registration is now open.
Lorne Lucree, founder, Quiet Coyote, has joined the speaker lineup of Beauty Accelerate 2025. Lucree will be bringing his experience in combining strong brand marketing acumen, creativity, constant curiosity, and an extensive network of raw material, fragrance, and packaging suppliers to the conference with his session: Innovation that Screams.
While there's hope on the horizon with tools like AI, what will it take to blast the industry out of beauty's innovation rut? In this session Lucree will explore ways to awaken ingenuity in the industry with innovation that screams.
Innovation = Growth: Beauty's Opportunity
As previously reported, beauty innovation has slowed down drastically in recent years, despite a glut of new product launches.
Yet true innovation is key for brand growth.
"Personal care brands embracing innovation ... are 2.5 times more likely to see overall sales growth compared to those with stagnant or declining innovation sales," claimed a recent NIQ report.
The firm added, "Strong innovations attract new buyers, create new usage occasions, justify price premiums and keep brands top of mind."
Fortunately for Beauty Accelerate attendees, Lorne Lucree has some answers, and a track record to back it up.
Lorne Lucree: a Track Record of Beauty Innovation Expertise
Some noteworthy positions held by Lucree during his career include:
- Council member of Ulta Beauty’s Conscious Beauty Advisory
- Senior vice president, global innovation and C-suite member at Tatcha
- Central innovation strategic adviser at Unilever Prestige
- Global product development at Clinique by Estee Lauder
- Marketing manager at L’Oreal
➡️ Lucree’s work has been recognized by many prestigious awards including Allure Best of Beauty, Allure Best of Beauty Breakthrough, Refinery 29 Beauty Innovator, Glamour Beauty Award, Times UK Style Beauty Award and Nylon Beauty Hit List.
About Lorne Lucree
Lorne Lucree is the founder of Quiet Coyote and has spent his career utilizing a passion for beauty combined with a constant curiosity to distill consumer insights, developments in technology and active ingredients, packaging innovations, progress in sustainability, olfactive trends, inclusion efforts, and the latest formulation techniques into blue-sky ideas that translate into breakthrough, retail-ready products that resonate with a wide range of consumers and retail partners.
Combine the consumer-first approach of marketing from Procter & Gamble and Unilever Prestige, the attention to beauty métier from L’Oréal and Estee Lauder, the entrepreneurial, creative spirit of the world of brand building at a fast growth beauty incubator like Luxury Brand Partners (R+Co, IGK, One/Size), and a deep knowledge of operations and supply chain from personal care manufacturing, and you have a snapshot Lorne’s professional background that informs his approach to concept development.
Prior to founding Quiet Coyote, Lorne held the position of Central Strategic Innovation Advisor to the Unilever Prestige portfolio of brands as well as SVP of Innovation at TATCHA. He was also hand-picked as a member of the Conscious Beauty at Ulta Advisory Board and the Product Development Advisor for the Ulta MUSE Accelerator Program, showcasing his commitment to driving innovation in the industry.
Prior to Unilever Prestige, Lorne served as the Chief Innovation Officer and Head of ESG at Voyant Beauty, the largest beauty and personal care contract manufacturer in the US, along with holding product development and global marketing leadership roles at Estee Lauder, L'Oreal, and Luxury Brand Partners.
Lorne has an MBA from NYU Stern School of Business focusing on marketing, leadership, and change management and a Bachelor of Science degree from Boston University focusing on communications and women's studies.
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers and program details are coming soon; stay tuned.
